Media pitch

This is a short presentation of my film proposal.

Media film pitch

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Xtranormal,

This is my audience research made using software called xtranormal to make it more exciting

Viral Marketing

Viral marketing is an incredibly important advertisement and awareness campaign for films. Viral marketing is about creating a real world within your film with diffrent events that can be almost completely unrelated to your film and this makes it living and breathing with similar coverage as is given to news stories in the real world. The most common type of film that uses viral marketing are science fiction, action and horror movies. There intentions are to engross you in the film and to make you look for other materials regarding the film which is basically more film advertisements and this also increases word of mouth and interest in the film.

The first film that really made a sucess out of viral marketing was The blair Whitch Project. This was a small independent film made for $50,000 which is penuts in hollywood terms. It also has one of the highest ever profit margins for a film as it made over $100,000,000.

It used the internet for the first time creating official websites as well as "unnoficial fan websites" set up by the film makers to create a social buzz around the film.

http://www.filmreference.com/encyclopedia/Independent-Film-Road-Movies/Internet-THE-BLAIR-WITCH-PROJECT-PARADIGM-AND-ONLINE-FAN-DISCOURSE.html

http://http//vimeo.com/1112097

http://www.salon.com/technology/feature/1999/07/16/blair_marketing

http://nostatic.com/viral/?q=node/18

CloverField is one of the new breed of viral marketing films. This film had a budget of $25,000,000 which is quite small by hollywood standards and made $171,000,000.

One of the main success of this film was the advertising. Up until the full trailer release which was 1 year after the initial poster marketing and 3 months after a short trailer was broadcast. This ment nobody knew much about the storyline other than it was filmed in handheld camera and had a monster. This film has a similar formula to Blair Witch as it features an unknown cast and hand held camera and presents it as found footage. This creates suspension of disbelief and makes you more involved in the characters as you feel they re real people in an extraordianry situation.

http://www.independent.co.uk/arts-entertainment/films/news/cloverfield-the-monster-is-coming-771261.htm

http://en.wikipedia.org/wiki/Cloverfield

http://www.cloverfieldmovie.com/

Mise en scene

Mise en scene is a French expression which is used to explain the various design aspects within a film. When applied to the cinema, mise-en-scène refers to everything that appears before the camera and its arrangement, composition, sets, costumes, actors and lighting. Mise-en-scène also includes the positioning and movement of actors on the set, which is called blocking. In modern filmwork, these are all the areas overseen by the director.

It is important because it sets up the content and feel of the film. Uses of dark screen and aloof acting are conventions of horror whereas bright direct lighting and vivid colours are conventions of romantic films.

The descent is a horror film that uses dark and red filters to make it scarier.

Importance of narrative on film and film marketing

Narrative is completely vital to films. It is the content of the film and sets the pace and tempo of a film. Its very important to keep an even narrative in films, especially low budget ones as they do not have the CGI spectacle of the Hollywood film industry. They also are dictated by narrative, many blockbusters are uneven and in the final third the plot unfolds too quickly and all the build up of the film ends abruptly.

The importance of narrative in the marketing is also vital, the viral videos must not reveal too much of the plot but enough to display the genre iconography toward the target market.

Short Films

Here are links to some very successful short films.

Across the hall

ACROSS THE HALL / Alex Merkin from Craig Johnson on Vimeo.

George Lucas in love

George Lucas in Love from Kasper Hauser on Vimeo.

http://www.imheremovie.com/#

This is the link to an online virtual world based around im here

Short film directors

Short film directors make short films in an attempt to get their ablities noticed. The short films require a very small budget in comparison to hollywood films. The short films are basically a highlight reel of what the director can do.
These are some people who started of as short film directors and what they have done since;
Im here- Spike Jonze

Jonze was already a successful director befor the release of i'm here. He has directed films such as Being John Malkovich, adaption and were the wild things are. He has also directed numerous music videos.


http://en.wikipedia.org/wiki/Spike_Jonze#Other_filmography













George Lucas in love- Joe Nussbaum

Joe Nussbaum is an American director who first found success after directing his self funded film George Lucas in Love. After this was passed around the offices of Hollywood he the signed a deal with dream works studios and has since directed various films such as the sleepover, American pie the naked mile and Sydney white.

Across the hall- Adrien Grenier

Grenier is an american actor and producer. In 2005 he produced part wrote and starred in across the hall. After the sucess of the short film across the hall was turned into a full feature length adaptation. Grenier gained rave reviews and this helped him to get the role of Vincent Chase in the hit show Entourage. Since then he has starred in many hollywood films and directed some as well.

Short film festival

This is a short film festival which focus' on comedy shorts instead of the more conventional dramatic ones.
Short film festivals are set up for amateur film makers to display their work in hope of becoming a professional film director or for the fun of having an audience for your work.
The people who really take notice of short films are movie studios. The studios have people there looking at the films and looking for new directors and talent and a short film is a good way to get noticed on a minuscule budget.

http://www.lacomedyshorts.com/

Short film 3

Alive In Joburg - Neill Blomkamp from Spy Films on Vimeo.

This film is called alive in jo burg, The feature film District 9 is based on this short film. I like this film because of the attempted cinematography and content of the story. Its a social commentary on the apartheid but using aliens instead of africanners, it manages to tell an interesting story in such a short time.

short film 2

Kenny Powers Gets Signed By K-Swiss - watch more funny videos

http://FunnyOrDie.com/m/46a8

Again i have chosen a comedy film. I have chosen this one to contrast with the previous one, this one has a much larger cast than the other one and much better cameras shooting and cinematography as well as effects and diffrent settings.

Movie short 1

Good Cop, Baby Cop from Will Ferrell

I like this short movie because its funny and entertaining. I will find this short film as a good example of a comedy film done in a short time with very few actors and a simple plot. One of the things i will not try to emulate with this film is the cinematography which is limited and the camera is shaky.

Kill Bill trailer

From the trailer of kill bill i can clearly see that it is an action adventure movie in which the protagonist kills certain people whom had betrayed her all in a quest to "kill Bill". Clearly an adrenaline fueled action film because of all the sword and gun fights as well as all the motor cycle chases are all iconic of the action genre.

Trailer: Kill Bill from Phillip B. Bauer on Vimeo.

Dusk till dawn trailer

From what the trailer of Dusk till dawn conveys i gather that the film is western on the run movie with vampires. The film is very clearly portrayed as a hybrid film consisting of sci-fi horror and western action movies. The 2 central characters are displayed as clearly evil anti heroes with innocent bystanders who they trap on their plans. The music implies a western theme to the film with the slow banjo playing in the background getting louder per word. The action iconography is signified by the use of guns and blood whilst the horror iconography is based in the vampire's and frightening music and scenery.

Magazine Front Cover-Contents -Double Page Spread

Magazine Full evaluation

Conventions
Magazines In the 21st century are typically very glossy and well rounded magazines. They use simple colours very effectively to capture our attention and persuade us to buy them. They have a main focus on the front cover and that main story is meant to make us the consumer, buy it and especially the lead story is to attract the magazines target audience.
In my magazine I have tried to incorporate some of those features into my own magazine. The genre I have chosen for my magazine is indie music. The most popular magazine in indie music is NME magazine. NME uses very simple colours and has an edgy style which makes it stand out form other magazines. I have tried to use that sort of idea for my own magazine so it looks professional and glossy but has a sharpness to it that makes it stand out from the crowd.


House Styles

This is an example of my house style colours. I have decided that red and black will be my house style and use a certain neon font which I found on the internet to make the title stand out. I think the house style is full of prime colours to catch the readers attention and also to make it stereotypically indie by using red and black which can connote blood and evil but could be positive like lust and passion as well as naughtiness.


Grid System

I have used the grid system in my pages as I feel it makes the page look organised and professional and I feel by using this my readers may take the magazine more seriously and become proper competition to the market leader NME.


Fonts

I have kept my font style the same throughout the magazine so that continuity is pleasing and I have only changed font to make certain things stand out when appropriate. I fell that the reader will find this pleasing and is done by practically all other magazines as it becomes stereotypical I feel I should follow the stereotype.


Image Meaning

I have used images and little anchors below them to indicate the title or point I am making for instance, I have an image of a band at a live gig to represent the live section of my magazine which I feel splits the magazine up properly and leaves no blank spaces.

Techniques

I have used selling lines and quotes to sell my product. For instance on the front cover I have used a headline to quote a genre icon saying something controversial which I think makes the magazine more attractive to the audience. Another reason I have chosen to use these points and lines is that I can give a quick summary to the audience and allow them to make their mind up as to whether they want to buy my magazine or not.


Layout

I chose the colours I have chosen because they are stereotypical of my genre and I feel that using this simple link will please my audience subconsciously and attract them to my product. I have used a generic layout for my front cover which I have edited and I feel that they will be familiar with this layout as I don’t want to take my audience out of their comfort zone as it will be difficult to keep their interest If I change the stereotypical layout to much.

Challenged conventions

In my magazine I have challenged a few conventions of the indie music scene. I have heavily edited thee front image with techniques and colour which would normally not be done as in indie magazines pale faced people generally stare at the camera looking cold. I decided to make my image stand out and make it break out and double to look strange but familiar and I feel this image will stand out in the diluted crowd.



Social groups
My magazine amplifier is representing mainly indie social group. It can out stretch to “emo” culture and also to “dance” culture. I have chosen to represent these groups because I feel that there I s a niche I can create and infuse a little bit of happiness into the otherwise glum world of indie magazines. All of my groups are people generally in their teens but almost adults so most probably still in education but higher education.

Publishers

There are 3 main publishers that I would consider to publish my magazine. Haymarket, IPC and Bauer media group.
I have selected Bauer media group because they have a successful history with music magazines with Kerrang and Q magazine. Kerrang has a circulation of 43.000 magazines whilst Q has one of 35.000, Kerrang may be regarded as the biggest music magazine in the UK as I has the biggest circulation. I would consider Bauer because of their large success with music magazines but choosing Bauer may mean my magazine is pushed to the back of the rack so to speak so I wouldn’t choose them although I feel they would want my magazine and its audience as they have partially covered this market but have a lot of gaps.( http://www.bauermedia.co.uk/Brands/Kerrang/ ) and (http://www.bauermedia.co.uk/Brands/Q/ )

I have also selected IPC as a possible candidate for publishing because they have a long history of music magazines their most popular being NME. This magazine is the market leader in the indie magazine genre with a circulation of 41.000. I would consider them because of their monopoly on the audience and I feel my magazine could be added to that. Again though I feel my magazine will get pushed back and will be a failure if I were to choose these publishers. (http://www.ipcmedia.com/brands/nme/)
The final publishers I have selected is Haymarket. Haymarket is a very large publishing company but has no music magazines which target my audience so I feel that if I were to choose them I may be able to make a lot of money and get a large readership for my magazine. Haymarket have a lot of experience of dealing with my audience age but not for the music for FourFourTwo which will have a similar readership only about football and will have similar readership profile. So I will decide to go with Haymarket to publish my magazine and I feel they would be very happy to include my target audience into their audience. ( http://www.haymarket.com/home.aspx)





Audience
My audience is comprised of people who are in their teens so 15-24 but this can stretch as the readership will increase as the magazine gains more prestige. Most of the readers of the magazine will still be in some sort of higher education which means they will have a grasp on some of the more thought provoking articles than your average reader. They follow the profile of indie kids but rigidly though as the magazine can access those of different core groups such as rockers and dance. I did some questionnaires in which I quizzed those who fit into this social group and my results showed that they were open to my ideas and preferred band music than any other. The questionnaires allowed me to ask to probing personnel questions without the audience knowing so they responded honestly when asked. They are an upbeat well educated young people who do want to be successful but their musical and fun loving sides may hinder their success. They are completely suitable for my magazine as they have the same musical taste and this will allow like minded reporting to wrap up the audience and become a very successful competitor to NME and KERRANG. Amplifiers readers are passionate about music and as a result of their close relationship with the site content they are far more responsive to advertising. Whether they are more positively disposed towards brands that they see as supporting their favourite site or accessing advertising that they see as particularly relevant to them and their lifestyles they are 33% more likely than average to have taken action as a result of seeing an advertisement on the site which means that my advertisers are likely to pay a lot in order to engage my audience. I think my target audience will appreciate this magazine and feel it gives them the stories and information that they want.

Technology's

In creating this magazine I have used a lot of different technology's. The initial technology I used was a computer. I used the internet and other sources to look at previous magazines front covers and different sources to find the competition and examples. I also used digital cameras to take the photos which i used in my magazine and edited using photo shop on the computer. I used photo shop to put together my magazine. The technology i have used has made making and creating my magazine much more easily than would ever been possible without. The computers and technology make creating the magazine an easy task with the ability to save and edit as well as create new images and data to make the magazine very professional. Convergence in technology has made taking a photo and uploading it immediately a possibility and this saves time and money from anywhere in the world so it helps in the modern day. Since i have begun creating this task i have greatly increased my ability on the computer and using specialist programmes such as photoshop and i will be able to apply these skills to anything else i create using photoshop in the future.

Product

When compared to my preliminary work my final piece looks vastly better. It includes edited images which i have worked on and would not of been able to do during my preliminary work. When i look at my college magazine it is very cluttered an looks very unprofessional but when i look at my music magazine i see a professionally done piece of work which feel would not look out of place at the newsagents. During this task i have learnt to position and select an appropriate camera angle and image composition. I have learnt the importants of proper research and development as i feel a properly planned magazine will follow a solid theme and be consistent throughout. I have learnt how to write an effective piece of journalism and also to create something with a certain audience in mind.

Evaluation of Interview

This is the interview i have created.

A hug from Johnny Borrell, a drink with Liam Gallagher, admiring glances form Girls Aloud’s Sarah Harding- for a big brother contestant last nights amp awards bash would be long wet dream. For any of the class of 2009- a Monkey, a Klaxxon or even a Horror it would at least confirm their arrival into the palace of sin called pop stardom. But for Birdtron- poet, punk veteran bon vivuer- it was merely “the usual shenanigans” a night out like any other, in the past month he has jammed with Paul Weller, gigged with Noel Gallagher and busked with Supergrass for worthy causes ranging from teen help to curing cancer. Last week he even rubbed shoulders with Tom Cruise at the London premier of his latest blockbuster. “ I went to the premier” he confessed “I thought I’d get the red carpet treatment, but I ended up slumped other in the bar after the show drinking champagne with Chris Martin getting a how to save the world speech.” Then there’s dealing with the fates of his ex-band mates and their troubled relationships in and out of the papers. Birdtron definitely has a lot of explaining to do so we sent out chief reporter Helen Jameson out to do some work.

AMP” So Bird what do you say to those who feel that your new album has made your music look simple and easy?” BT” Bollocks to them tossers they haven’t got a clue, let the fans judge, that’s what I say. The fans like it, it flew to number 1, it’s a big hit in my eyes.”

AMP” Since you and the boys have split up you have gone on to big things, has this effected your relationship with lads?”BT” well obviously there were problems otherwise we wouldn’t of split up but I think I wanted to go solo but as far as I am concerned we are all in the band till we die, so we are still mates.”

AMP” What’s your favourite thing about your new album?” BT” That’s a difficult question to answer, when you listen to albums you have favourites but when you make one you like them all because you wrote them and you wouldn’t if you didn’t like them, if anything the reception from the fans has probably been the best thing. I didn’t and the company certainly didn’t expect all the success especially with the mixture of the fan base but that’s something you want from a album is to attract people whop wouldn’t usually want it.”

AMP” How is the tour going so far?” BT” The tour has been ridicules thus far and I am sure it will get better, to go from pubs to selling out Wembley is amazing so its been a tremendous experience. I wasn’t expecting such an amazing atmosphere bet its been unbelievable and then hen I goes slow and the whole crowd sing along its just wow.”

AMP” Once the tour is done then what will you pursue a break or a reunion?” BT” Erm, I will probably have a little break to get my head straight but after that I am not sure, I certainly wouldn’t rule out a reunion because me and the lads are such good friends but with us just making up we wouldn’t want to have a rift again but never say never.”

AMP” Finally, going from a small time band to the largest selling solo artist of the year how could you describe your story?” BT” Its really been awesome from the difference in venues to people coming up and saying that your music means something to them is wicked, also the girls aren’t bad either. I guess to some it all up I need to borrow words from Vinnie Jones, Its Been Emotional.

I feel that my interview is very similar to thoise of my rivals but with a little bit more umph. I have used references to alot of bands and people who are genre icons in this type of music and those references should resonate with the reader to create a coolness of the magazine and provides a vivid description of luxurious award ceremonies and thus creates an idealic daydream for my readers who aspire to success.

When i compare my interview to some of the interviews of my magazines competition i see alot of similarities When i compare it to the market leader NME's interviews.

Nme like my magazine provide a scene setting introduction to the interview which is very well written and then it quotes someone, usually with a view against the interviewees and then there questions. This format is similar to my own apart from my magazine is probably less poetic and quicker to the interview than Nme although what they do is an effective way to fill the article. I feel my interview has a lot of honest questions which Nme does not which may be a factor for the audience to favour my magazine over Nme's.

Graphics and logos that i have created for my magazine

This is the font i have chosen for my magazine cover and i feel it fits the genre. i will edit the image so its in coulr scheme of the magazine.

Thsi is my artists logo. I feel it fits in with the robotic sounding name and i will make the coulrs fit in with my scheme.

This my magazine cover logo. Ilike the font and feel it fits as well as the title name which has all the connotations of rock music.

I have edited the images so they have two colours and a strange recognisable style. I feel the coulrs fit witht e indie scene and will look correct in comparison to other indie magazines such as nme.

photos 2

This is an image up close with the band that features on a lot of contents pages in magazines of this genre and is usuallly accopanied witha letter or something breif like that.


Thsi si an image of a live gig taken on a gantry. This image shows them during concert. It is not very clear who it is and is a bit pixelated so if i use it, it would probably be as a small image clip.

This image is in a stereotypically grotty indie place . This image may not be the best to use as it is a bit unprofessional with the picture and it also is a bit pixelated.

This image is quite stereotypical as the model is not interested by the camera and looks natural; playing the guitar where he is.

Photos i have taken for my magazine

These are some of the photo's i have taken whilst creating my magazine.

I had my model pose in a certain way for these photographs as i wanted to achieve a pose which is similar to that used by magazines of a genre icon which is liam gaalagher. My audiance my recognise the pose and that is why i have chosen to use it. I like the small amount of shadow just behind his face in this pose and i feel it may be useful for the full magazine.

Although the pose isnt bad the photo is too close and thus feels unproffessional so i dopubt i will use this one.

In this photo my model is looking at the camera as if he knows its there so it looks a bit artificial which is not usually an image you will see in indie magazines. Usually the images used when looking at the camera are done as if the band know the camera's there but dont care so i will most likely not use this image.

Although in this image there is no smile i dont like the pose as it looks abit uncomfotable and forced so i will not use this one.

This is a good stereotypical image form indie magazines. The artist is staring straight into the camera and makes eye contact with the consumer and is very useful for connection with the reader.

Flat plans

This is a flat plan for my magazine front cover. I have decided to use a flat plan as it is a very accurate guide for the rest of my magazine front cover and i have a base of which i can build on now. I have used an image of someone in a pose which i like and i may consider using a pose similar to this in my own front cover.

This the flat plan for my contents page, the content page is very important as a guide for the readers of the magazine so it is very important that my contents page is well organised so i will follow this flat plan as closely as possible to ensure that i have a well organised and good looking contents page.

This is the flat plan for my double page spread, it is taken up by the space for the interview. I like the pose that is being used and i will think about using this in my own double page spread.