Importance of narrative on film and film marketing

Narrative is completely vital to films. It is the content of the film and sets the pace and tempo of a film. Its very important to keep an even narrative in films, especially low budget ones as they do not have the CGI spectacle of the Hollywood film industry. They also are dictated by narrative, many blockbusters are uneven and in the final third the plot unfolds too quickly and all the build up of the film ends abruptly.

The importance of narrative in the marketing is also vital, the viral videos must not reveal too much of the plot but enough to display the genre iconography toward the target market.