Tuesday, 1 March 2011
Monday, 13 December 2010
Saturday, 4 December 2010
Xtranormal,
This is my audience research made using software called xtranormal to make it more exciting
Thursday, 4 November 2010
Viral Marketing
Viral marketing is an incredibly important advertisement and awareness campaign for films. Viral marketing is about creating a real world within your film with diffrent events that can be almost completely unrelated to your film and this makes it living and breathing with similar coverage as is given to news stories in the real world. The most common type of film that uses viral marketing are science fiction, action and horror movies. There intentions are to engross you in the film and to make you look for other materials regarding the film which is basically more film advertisements and this also increases word of mouth and interest in the film.
The first film that really made a sucess out of viral marketing was The blair Whitch Project. This was a small independent film made for $50,000 which is penuts in hollywood terms. It also has one of the highest ever profit margins for a film as it made over $100,000,000.
It used the internet for the first time creating official websites as well as "unnoficial fan websites" set up by the film makers to create a social buzz around the film.
CloverField is one of the new breed of viral marketing films. This film had a budget of $25,000,000 which is quite small by hollywood standards and made $171,000,000.One of the main success of this film was the advertising. Up until the full trailer release which was 1 year after the initial poster marketing and 3 months after a short trailer was broadcast. This ment nobody knew much about the storyline other than it was filmed in handheld camera and had a monster. This film has a similar formula to Blair Witch as it features an unknown cast and hand held camera and presents it as found footage. This creates suspension of disbelief and makes you more involved in the characters as you feel they re real people in an extraordianry situation.
Sunday, 31 October 2010
Mise en scene
Mise en scene is a French expression which is used to explain the various design aspects within a film. When applied to the cinema, mise-en-scène refers to everything t
hat appears before the camera and its arrangement, composition, sets, costumes, actors and lighting. Mise-en-scène also includes the positioning and mov
ement of actors on the set, which is called blocking. In modern filmwork, these are all the areas ov
erseen by the director.
hat appears before the camera and its arrangement, composition, sets, costumes, actors and lighting. Mise-en-scène also includes the positioning and movement of actors on the set, which is called blocking. In modern filmwork, these are all the areas overseen by the director.It is important because it sets up the content and feel of the film. Uses of dark screen and aloof acting are conventions of horror whereas bright direct lighting and vivid colours are conventions of romantic films.
The descent is a horror film that uses dark and red filters to make it scarier.
Importance of narrative on film and film marketing
Narrative is completely vital to films. It is the content of the film and sets the pace and tempo of a film. Its very important to keep an even narrative in films, especially low budget ones as they do not have the CGI spectacle of the Hollywood film industry. They also are dictated by narrative, many blockbusters are uneven and in the final third the plot unfolds too quickly and all the build up of the film ends abruptly.
The importance of narrative in the marketing is also vital, the viral videos must not reveal too much of the plot but enough to display the genre iconography toward the target market.
Tuesday, 19 October 2010
Short Films
Here are links to some very successful short films.
Across the hall
This is the link to an online virtual world based around im here
Across the hall
ACROSS THE HALL / Alex Merkin from Craig Johnson on Vimeo.
George Lucas in love
George Lucas in Love from Kasper Hauser on Vimeo.
http://www.imheremovie.com/#This is the link to an online virtual world based around im here
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